I’m going to give you 5 pro-tips that will help you create your most successful personal branding photo shoot ever.
Not all brand photos are created equal. The beauty of creating images specific to your brand and your business is that they are tailored to the marketing and advertising needs of your business.
Remember that hiring a brand photographer can be a big investment for your small business. It’s important that you view it as a commercial investment, not a glamour shoot. Yes, you need to look and feel your most beautiful, but the real goal of your images is to market and sell your brand and business.
Below I have outlined a few things that your brand photography session must have, no matter what kind of business you’re in.
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Creating a plan is vital to any major business project. Even if you are hiring a seasoned professional whom you trust implicitly, it’s so important to come to the table with clear goals in mind for what you want to achieve.
Create a list of goals you want to accomplish with your personal brand photography. Start with high-level abstract goals like building more influence or establishing relevancy with your target market. Then, drill down to specifics, like having at least one image on every page of your website and 2-3 campaign specific images.
The better you understand the why, the where and the how of your brand photography, the better the result will be.
You don’t want to have a catalog of gorgeous images at your disposable and not be able to connect them to your editorial and marketing plans.
Make a list. Check it twice.
The best way to ensure that you make the most of your investment is the make a shot list. This is especially important if you have a limited amount of time or a limited number of final images being produced.
Start with your must-have images and work your way backward. If you aren’t sure what kind of images work best for what you are trying to accomplish, consult with your photographer.
Your shot list should include images that show your personality, illustrate your lifestyle, show what you do and how you do it, and relate to specific stories or themes within your business. They can also be tailored to any upcoming marketing campaigns you are running.
“Your photo shoot is a collaboration between yourself and your artist. The more prepared you are the better results your photographer can achieve towards your vision. “
Choose locations that draw your viewer in.
Choosing the perfect location for your personal brand photography session can be tricky. You want to choose a location that represents your lifestyle and tells your brand story but has enough visual appeal to attract and engage your viewer.
Your first goal in location selection should be to invite your viewer into your world. Start with your place of business, your office or home. Consider your brand aesthetic or the look and feel of your brand. Think about your color story and the vibe you want to portray as guideposts for your ideas.
If you don’t have a dedicated office space or editorial friendly home choose 2-3 general locations to set the scene for your brand and ask your photographer for specific suggestions based on your ideas. Your photographer can help you choose the perfect location based on your brand goals, your must-have shots, and the overall brand vibe you have in mind.
Brainstorm props to customize your personal brand photos and give them personality.
As brand photography starts to become more and more popular, you will begin to see the same ideas used again and again. The desk scene, the coffee and laptop scene, and the writing your notes scene are all super popular and recognizable images in personal branding.
Having props that represent these scenes are foundational, but they lack personalization.
To stand out from the crowd and personalize your images, think about the story behind each item you choose for your session. If it were to be the focal point of the scene for a social post, what would the caption be?
Try to include items that add value to your story, giving you room to bring your viewer into your business and brand in a way that captures their attention and invites engagement.
What you choose to wear to your photo session is such an important decision for representing your personality and the personality of your brand. Your sense of style, your comfort level and the message you want to convey are all factors that come into play when choosing your outfits.
Choose 5-6 outfits you love that make you feel amazing and range in style from casual to chic girls night to an upscale client meeting. Now consider the shot list and location ideas you have created and decide which looks go best together.
This is also a great conversation to have with your photographer. I always recommend that my client comes to their session with lots of options (only things they love) so that we can narrow them down as we shoot.
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I know how overwhelming it can be to plan for your session. Trust me, I’ve been on the other side of the camera a couple times myself. It’s not all fun and games. There’s a lot to consider.
Just remember that the ultimate goal of your brand photos are to bring your personality to life in a way that attracts and resonates with those you want to work with the most. Being prepared will allow both you and your photographer to bring that vision to life.
The best result of good planning is that you’ll be able to relax, enjoy your moment, and shine.
If you still need a little help, download my free personal branding session planner and start planning your shoot today.