Having a cohesive wardrobe that looks great will make such a difference.

Rocking your brand photo shoot requires a plan for what you’re going to wear to create a cohesive look for your photos. Sometimes the pre-shoot jitters of figuring out exactly what will speak to your brand can be the most nerve-wracking.

You want to look great, feel great, and be on brand for your shoot, but don’t want to be overwhelmed by curating your look.

Instead of worrying about how you present yourself the day of the shoot, follow these three steps to plan your on-brand imagery.

Download Your Free Personal Branding Session Wardrobe Planner

Plan your photo session with confidence.

Fill out each section and give yourself the best foundation for a killer photo session.

Your personal style is the starting point for your brand wardrobe.

First , understand that your personal style as much an element of your brand message as anything else that is related to your brand because you are your personal brand.

How you dress in real life, to your business lunches, your networking events, and your client meetings is as much a part of your personal brand as how you show up online. 

Use your personal style as a starting point and then consider your brand style to bring it all together.

For instance, is your brand a luxury brand, or an artisan brand? What part of your style do you bring to your brand aesthetic and what outfits can you create to reflect both.

Create a color story the represents your brand

The next step after deciding on style is to create a color palette with your wardrobe that compliments your brand colors. Using your wardrobe pieces and accessories to create harmony within your photos will make yourself and the brand look seamlessly integrated. 

Try pulling everything you have that matches or compliments your brand colors first and start to play with outfit ideas and accessories. This is really where you will see what you have and what you might need to kick up your style a notch.

If color isn’t your strong suit, try sticking to a more neutral palette and use your accessories to give the image the pops of color they need to tie the theme together.

For your website: Using your exact brand colors or hues that work well with them allow your images to stay cohesive and look natural on your website.

For your social sites: Don’t be afraid to play with patterns and trends that don’t need to stay evergreen. This is where you can be a little less strict about your brand colors while keeping your social media aesthetic into consideration.


Knowing your brand identity is a key to choosing a wardrobe that enhances, rather than detracts, from that message.

Find Inspiration

Instagram’s Collection feature is a great way to start saving outfit ideas. Often lifestyle bloggers will have links to their outfits so they’ve done half the work for you, and as an added bonus local influencers will also have great location ideas. 

When putting your outfits together, I recommend shopping from your own closet at least 2 weeks in advance and creating outfits from what you already have. A brand session is a big investment, your outfits shouldn’t be an added expense unless you are missing a key piece or accessory.  

Or, let’s be honest, we don’t really need an excuse for a new outfit. Depending on your style, stores like TJMaxx and Marshalls are a great choice for outfits that won’t break the bank. They are also a great place to find props and accessories if you need a few added touches.

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If you would like a little added help

I’ve created a wardrobe planning checklist that will help you select and prepare your outfits without the hassle. Choosing your looks shouldn’t be overwhelming, but it should be important to you. By honing your style choice, you can make sure to accurately represent your message, tie in your brand colors, and save yourself stress on the day of with preparation.