Creating a consistent brand message just got easier with personal branding photography.
Ask anyone what the key aspect of good branding is and they will tell you that it’s consistency. Whether you’re talking about posting to your social media regularly or using imagery that is undeniably YOU, the main point is to keep it consistent so that your clients and customers come to rely on you for your stability in their lives.
The first step towards creating a consistent brand message is to be clear about what your brand represents. When you know exactly what your brand’s core values are it will make it easier to translate that into every area of your marketing, especially your imagery. Everything from the colors of your brand, to its overall theme, can be incorporated in to your images.
The next step after honing your message is to create a marketing plan for your imagery that is intentional and “on brand.” If you are a social media manager with a bubbly personality your images might be full of color and life, just like you.
Your social presence
Whether you keep your social media curated to perfection or well-planned but less styled, you know that consistency is the glue that hold your audience's attention and keeps your brand top of mind. Using your personal brand photography to create visual consistency across your social media platforms help to solidify your brand identity with your followers and fans.
Use your personal brand photos as profile photos, to create ads, posts, Instagram stories, and much more.
Your website is another great place to use your personal branding photography, and why not? When you are your own brand, it makes sense to promote yourself and your image across your website.
When planning your personal branding photography shoot, it helps to think about how those images will be displayed on your website.
If you want to use them as blog or page headers, make sure to have plenty of horizontal or “landscape” images to choose from. There should be plenty of negative space on either side of you so that you can add text.
Vertical images work great inside blog posts and in the main areas of your pages.
Your marketing material
By far, the best way to use your personal branding photography to create consistency throughout your marketing is to use them in your promotional materials. When you use images that are already a recognizable part of your brand on social media and your website, it creates a sense of familiarity within your clients. Familiarity translates into trust.
Choosing the right personal branding photography session is key to having enough quality imagery to use across all your marketing points. When you have plenty of images to choose from, you don’t have to worry about over-using one or two images. When they all come from the same session, they will be consistent in their style, providing you with imagery that is recognizable as well as unique.
Don’t let your brand suffer from a confusing and inconsistent message.