Author: victoria

The New Brand Photography

This is not your momma’s headshot y’all. The new brand photography has more life, more emotion, and tells more of your brand story than a headshot ever will. The new brand photography is like a magazine editorial, mixed with commercial photography, created specifically for the modern entrepreneur. Key Elements of Today’s New Brand Photography The most important part of your brand photography is your personality. Lifestyle photography, unlike the traditional headshot, allows us to capture the true essence of who you are, and the unique qualities you bring to your brand. By using props to tell your story, and...

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How to Use Photography to Create a Powerful Personal Brand

“Loyalty is not won by being first. It is won by being best.” – Stefan Persson It is no secret that creating a powerful personal brand is tantamount to brand influence and success. Everyone from personal brand powerhouse Gary Vaynerchuk, to the almighty media mogul Oprah, can tell you that having a strong personal brand is non-negotiable. There is a reason that every cover of O Magazine features its creator. She is the power behind her brand and her magnetic, influential persona is the reason people buy the magazine. As small businesses, we may only aspire to have the...

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Lifestyle Branding with The Film Still in Houston Texas

Lifestyle Brand Photography Session with Michelle Roycroft, owner of The Film Still. Michelle is the amazing videographer and owner of The Film Still, a brand media company in Houston, Texas. She helps brands meet their business goals by producing videos that make their brands shine.  For her lifestyle branding session, she chose to be photographed in her home-office, in her element, surrounded by gorgeous natural light. We set up her office scene with her signature black and white color scheme, and she added pops of green, and a brilliantly contrasted red phone, for her accents. In getting to know...

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3 Absolutely Essential Keys to Creating a Solid Brand Foundation

Building a strong influential brand starts with creating a solid foundation for success. From short-term goals, to long-term dreams, your brand’s foundation is the base on which the most important decisions for your business will be made. In this post, I will teach you how to create a brand foundation by helping you find your brand’s core values and vision, and then, how to use those elements in your brand messaging to help you attract clients that resonate with your brand voice. A good #strategy is nothing more than a game-plan to get your #brand from blah to bam! Click...

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Use Canva to Make Panoramas for Instagram’s Slideshow Feature

When Instagram released it’s new slideshow feature, I instantly saw an opportunity to create something special for my clients. So, after some brainstorming and a couple glasses of wine, I set out on a mission to learn how to create a seamless panorama. My first thought was to bring my images into Photoshop, but I wondered if it was possible to replicate the technique in Canva. Canva, is an online, graphic design program, that allows users to create beautiful marketing pieces using pre-made templates or their own imagination. And because Canva has free and paid versions, anyone can use it....

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