Author: victoria

How to Use Photography to Create a Powerful Personal Brand

“Loyalty is not won by being first. It is won by being best.” – Stefan Persson It is no secret that creating a powerful personal brand is tantamount to brand influence and success. Everyone from personal brand powerhouse Gary Vaynerchuk, to the almighty media mogul Oprah, can tell you that having a strong personal brand is non-negotiable. There is a reason that every cover of O Magazine features its creator. She is the power behind her brand and her magnetic, influential persona is the reason people buy the magazine.  As small businesses, we may only aspire to have the...

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3 Absolutely Essential Keys to Creating a Solid Brand Foundation

Building a strong influential brand starts with creating a solid foundation for success. From short-term goals, to long-term dreams, your brand’s foundation is the base on which the most important decisions for your business will be made. In this post, I will teach you how to create a brand foundation by helping you find your brand’s core values and vision, and then, how to use those elements in your brand messaging to help you attract clients that resonate with your brand voice. A good #strategy is nothing more than a game-plan to get your #brand from blah to bam! Click...

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Use Canva to Make Panoramas for Instagram’s Slideshow Feature

When Instagram released it’s new slideshow feature, I instantly saw an opportunity to create something special for my clients. So, after some brainstorming and a couple glasses of wine, I set out on a mission to learn how to create a seamless panorama. My first thought was to bring my images into Photoshop, but I wondered if it was possible to replicate the technique in Canva. Canva, is an online, graphic design program, that allows users to create beautiful marketing pieces using pre-made templates or their own imagination. And because Canva has free and paid versions, anyone can use it....

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Create Consistency with Personal Branding Photography

Creating Consistent Branding with Personal Branding Photography Creating a consistent brand message just got easier with personal branding photography. Ask anyone what the key aspect of good branding is and they will tell you that it’s consistency. Whether you’re talking about posting to your social media regularly or using imagery that is undeniably YOU, the main point is to keep it consistent so that your clients and customers come to rely on you for your stability in their lives. The first step towards creating a consistent brand message is to be clear about what your brand represents. When you know exactly...

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Personal Branding Photography With Willie Diefenbach-Jones In Houston, Texas

I have been itching to showcase this wonderful client of mine all week. Willie Diefenbach-Jones is an executive with Send Out Cards, a subscription mailer that allows you to send personalized greeting cards.  We designed her Personal Branding session to reflect her joy for what she does as well as her energetic personality.   After getting pampered in hair and makeup by the M&M Artistry team we took a stroll downtown to get some fun and unique shots of Willie in action. I love the time spent with my clients getting to know them and learning about why they...

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